First Latina in Arizona’s History to Obtain Radio Station

Phoenix, AZ- Spanish language radio KNUV-known as La Onda 1190 AM and 107.5 FM is making history in Arizona.  The Latina, Mexican-born Laura A. Madrid, President & CEO of La Promize Company has taken over the reins of the popular Spanish News Talk stations.

KNUV debuted in the Valley as “La Buena Onda- in August of 2005 under New Radio Venture. La Buena Onda changed its name to “La Onda 1190 AM”, in 2009 under Amigo Multimedia Inc and by the summer of 2017, they added 107.5 FM signal. La Promize Company will keep its current name of, “La Onda 1190AM/107.FM and its KNUV call letters.

Laura A. Madrid, born in San Luis Río Colorado, Sonora, and raised in Yuma, Arizona has been managing the station since November of 2005 and will continue to operate, now as the owner. Madrid stated the following: “Providing our Spanish speaking community with
news, political and social issues, sports, information in education, and resources has always been important to me, and we will continue to serve our community as we have been for the past 16 years, stronger than ever”.

Laura A. Madrid has over 20 years of Spanish Media experience, she is multi-media-savvy and a knowledgeable individual with strong ties to the Spanish-speaking community.

Changes to the station’s programming started in recent months, remodeling its Morning News show and adding an Evening News program. Stay tuned as more local programming will be modified and amplified in the coming months, keeping our community informed with the utmost respect the listeners deserve.