Downtown Phoenix will come alive this March as the Spirits of Mexico Festival Featuring Sonora invites the community to experience the vibrant traditions, flavors, and creativity of one of Mexico’s most culturally rich regions. The festival offers an immersive look into Sonora’s heritage, blending food, music, art, and storytelling into one dynamic celebration.
A major highlight of the event is Sonora’s renowned culinary scene. Guests can enjoy the smooth taste of bacanora, the region’s signature agave spirit, alongside the world-famous Sonoran carne asada, celebrated for its bold flavors and time-honored preparation. Together, they offer an authentic taste of northern Mexico that has earned global recognition.
Set in the heart of Downtown Phoenix, the Spirits of Mexico Festival Featuring Sonora is a meaningful celebration of community and tradition, offering a unique opportunity to experience the heart of Mexico without leaving the city.
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Date(s):
March 21 – 22, 2026
Time: 11 a.m. – 6 p.m.
Location:
Heritage Square, Downtown Phoenix
113 N 6th St.
Phoenix, AZ 85004
