A popular celebrity-filled tasting event returns to the Valley this spring as the We-Ko-Pa Casino Resort Celebrity Wine & Spirits Festival takes place Saturday, March 21, 2026, from 1 p.m. to 5 p.m. at the Scottsdale Civic Center. The annual gathering blends entertainment, wine culture, and meet-and-greets with well-known figures from film, sports, and music.
Among this year’s headline guests is Joe Mantegna, best known for his long-running role on the TV series Criminal Minds. Mantegna will greet fans and pour samples of his Señor Río Tequila. Country singer Chuck Wicks will also attend alongside his wife, Kasi Rosa Wicks, showcasing their Melorosa Wines.
The festival’s celebrity lineup continues with appearances from Ryan Bingham, known for both his music career and his role on Yellowstone, plus NBA legend Tom Chambers, LPGA champion Cristie Kerr, and former Arizona Diamondbacks pitcher Archie Bradley. Additional virtual seminars will feature actor Woody Harrelson and former NFL quarterback Drew Bledsoe, offering fans insights into their ventures in wine and spirits.
More than 40 celebrity-backed beverage brands will be showcased, giving attendees the chance to sample a wide range of wines, tequilas, ready-to-drink cocktails, and specialty spirits. The event also includes seminars, a souvenir tasting glass, and opportunities for retail buyers, hospitality professionals, and fans to discover new products while mingling with public figures. Comedy group Middle Aged Mayhem will serve as emcees throughout the afternoon.
A portion of proceeds benefits Scottsdale Arts, supporting arts programming and community initiatives throughout the region.
With tastings, celebrity encounters, and live entertainment all in one place, the March festival is shaping up to be one of the Phoenix area’s most unique spring events for food, wine, and pop-culture fans alike.
